February 21, 2022

Know Your Audience

by Coach Kardan

Knowing who your audience is, is absolutely essential when you give a speech or presentation.

If you commit to put the time and effort to find out what somebody wants, needs and fears, you can figure out how to add massive value to them. Those who know how to speak in public understand that it’s not just about them. Just as great leaders know it’s about their buyers and not about themselves, effective speakers always put their audience first. Your audience is there for a reason. When you tap into that reason, your speech will be powerful and memorable.

The best public speaking also builds rapport with the audience. This means inquiring about their lives, sharing personal anecdotes and connecting nonverbally via eye contact and mirroring techniques. Just because you’re the one on stage doesn’t mean you can’t bring your audience into the conversation through asking questions, getting feedback and asking others to share stories. Public speaking can and should involve drawing your audience in and making them a large part of your presentation.

To find out more tips on how to improve your public speaking skills and to gain more insights like this, come join our training program. We offer group or private customized courses.

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About the Author

COACH KARDAN is an expert in public speaking training and leadership development for leaders and government employees. He is the author of two best-selling books in 2008 and 2012 in Japan as well as the chairman of two international training companies in Dubai and Tokyo. He is an executive coach to fortune 500 CEOs and their management teams and has trained thousands of senior leaders to improve their performance and increase their company's revenue to more than 2000% within 3-5 years.

Coach Kardan

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