February 21, 2022

Know Your Audience

by Coach Kardan

Knowing who your audience is, is absolutely essential when you give a speech or presentation.

If you commit to put the time and effort to find out what somebody wants, needs and fears, you can figure out how to add massive value to them. Those who know how to speak in public understand that it’s not just about them. Just as great leaders know it’s about their buyers and not about themselves, effective speakers always put their audience first. Your audience is there for a reason. When you tap into that reason, your speech will be powerful and memorable.

The best public speaking also builds rapport with the audience. This means inquiring about their lives, sharing personal anecdotes and connecting nonverbally via eye contact and mirroring techniques. Just because you’re the one on stage doesn’t mean you can’t bring your audience into the conversation through asking questions, getting feedback and asking others to share stories. Public speaking can and should involve drawing your audience in and making them a large part of your presentation.

To find out more tips on how to improve your public speaking skills and to gain more insights like this, come join our training program. We offer group or private customized courses.

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About the Author

COACH KARDAN is an entrepreneur and the CEO of three training companies in Japan, the UAE, and KSA. He is a management consultant and leadership trainer for government officials, leaders, and business executives. He is the author of two best-selling books, and he has been delivering educational seminars and training programs to more than 35,000 leaders and managers in the last 20 years. In 2019, with the support of the UAE Federal Youth Authority, he served over 5,000 young Emiratis by conducting leadership workshops and training programs in several youth hubs around the country, and with the help of the youth, he initiated the “Emirates Youth Leadership Certification Program.” He is a certified trainer from the Leadership Academy in San Diego, California. COACH KARDAN has served thousands of young and senior leaders to improve their performance and increase the revenue of their organizations to more than 2,000% within 3-5 years. He has been an executive coach to Fortune 500 CEOs and their teams. He has lectured at several prestigious universities and institutions worldwide and has influenced millions of people with his inspirational stories, business strategies, and life lessons.

Coach Kardan

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