Knowing who your audience is, is absolutely essential when you give a speech or presentation.
If you commit to put the time and effort to find out what somebody wants, needs and fears, you can figure out how to add massive value to them. Those who know how to speak in public understand that it’s not just about them. Just as great leaders know it’s about their buyers and not about themselves, effective speakers always put their audience first. Your audience is there for a reason. When you tap into that reason, your speech will be powerful and memorable.
The best public speaking also builds rapport with the audience. This means inquiring about their lives, sharing personal anecdotes and connecting nonverbally via eye contact and mirroring techniques. Just because you’re the one on stage doesn’t mean you can’t bring your audience into the conversation through asking questions, getting feedback and asking others to share stories. Public speaking can and should involve drawing your audience in and making them a large part of your presentation.
To find out more tips on how to improve your public speaking skills and to gain more insights like this, come join our training program. We offer group or private customized courses.
