Safia Al Shehi is an extraordinary Emirati media and marketing practitioner, author, and professional voiceover artist. she has represented the UAE in many government and private events since 2003, such as the Pope visit in 2019 and Expo 2020 Dubai. Safia is one of the most influential people in the UAE’s media landscape.

Currently, she is practicing coaching in self-growth and public speaking, serving leaders and employees in companies like Al Jaleela institute and Dubai health care city. Safia is also a thought leader in her field, having published 7 books and a weekly article in the Al Khaleej newspaper. In addition to her contribution to media and marketing, she has written five children’s books.

She holds a master's degree in the art of communication and a professional certificate in marketing, and currently, she is studying for her diploma in coaching. Safia has won several awards, and one of them is the UAE pioneers award in 2016 celebrating those who have made UAE history by being role models or innovators in their fields. Safia is a woman who's used her skills to help others succeed.